The most frequently asked question these days is:

"If homes are selling so fast because inventory is low and demand is high, isn't it easier for you to do your job?"

The short answer: No.

Our method is proactive and even though the sales timeline may be compressed, the preparation is not. The stakes are higher, and the process of showing, receiving, and negotiating (hopefully multiple) offers takes arguably more skill and savvy than in a slow market.

Our Approach To Selling

Why work with this boutique real estate firm over a larger firm?  

It's simple. We focus on collaboration, not competition. The agents in our firm work together so our clients benefit from the input of several skillsets and knowledge bases vs. the input of one agent. Our reach is as broad as the internet allows, as are our resources.  Our agents have the highest levels of integrity and expertise in the business; our firm is fastidious, capable, and discerning, thus our smaller size. We employ a tried-and-true, formulaic approach to selling and buying a property in Vermont, and our rationale for pricing is based on market data. Our approach is direct and honest. Our team will guide you through the process from start to finish, providing unparalleled service, innovative marketing strategies, and most importantly, results.

Our Key Differentiators

Responsiveness

Critical to our success and yours, is the ability to swiftly adapt to the changing needs of the client, the consumer, and the market. The market is evolving. We have the ability to pivot our messaging through the use of technology and social media outlets in a way that is nimble and focused. The adeptness to anticipate needs and proactively identify challenges creates a sales experience that exceeds expectations, and should.

Communication

Our job is to listen: to our clients, to our consumers, to the market. Once we’ve listened, we need to respond - effectively. The essence of a home must be conveyed to the consumer in a way that is both compelling and inspiring. Clear communication and direct feedback are essential and fundamental to a successful sales process.

Strategy

You, the Seller, have control over three things, and three things only: Price, Condition, and Access. The market is the market and our goal is to position your home in the most advantageous way possible. We achieve this goal in the following ways

Marketing

Buyers are looking for real estate on the internet, period. Capturing a buyer’s interest is about how the marketing makes them feel. We create an engaging online presence for every listing, using various forms of media that will appeal to your target audience. Our goal is to highlight what you have loved about living there, and the unique character that makes your home stand out.

We provide expert advice on getting your home ready to show, and our professional photographer captures your home at its best, using both still images and interactive 3D tours. Once your home is on the market, our focus is to put it in front of as many buyers and agents as possible. Your listing is broadcast instantly to both the MLS and third-party sites (i.e. Zillow, Realtor.com). We supplement that exposure by featuring your home on our strong social media presence, allowing the public to share, comment, and engage with our real estate posts. Tried-and-true strategies such as custom email marketing and open houses ensure that every base is covered.

Pricing

No amount of marketing can compensate for a bad pricing decision. We rely heavily upon MLS sales data to educate you about the market so that the price that you choose makes sense based upon comparable sales, market conditions, and your level of motivation. There is an undeniable relationship between list price and the number of days it takes for a home to sell. The goal is to price your home accurately to attract the most buyers early in the listing process, and within a range that maximizes your profit.

Leverage & Expertise

By pricing your home accurately and presenting it well, we will position you for success, but it is also important to listen to the feedback being provided and adjust accordingly if necessary. We offer fully automated scheduling and feedback collection so that you are in control and informed.

In order to maintain maximum leverage, we need to minimize surprises. Pre-inspections of the main systems of your home are essential. Knowledge is definitely power when it comes to negotiations regarding the condition of your home. Our capable team will help guide you through these processes before we list your home, during the marketing phase, and through negotiations to closing.

 

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